India Tourism Day is celebrated on January 25th. It is aimed at increasing awareness about
tourism through a range of activities. Cultural Heritage Tourism is the
fastest growing segment within the tourism industry. Tourism is increasingly
playing a major role in contributing to the overall growth and sustainability
of destinations and local communities by creating direct and indirect jobs.
Therefore it is an important sector in the services economy. Apart from
economic benefits, Tourism brings together people of different cultures and
regions and fosters better mutual understanding. Peace and Harmony are the two
requirements for Effective and Durable Tourism. It is, therefore, rightly said
that tourism is the greatest peace movement in the world.
Benefits:
Tourism generates many more jobs for relatively less investment. It is capable of creating large-scale employment opportunities, particularly in rural and backward areas where there are many attractive sites for tourists. It is, potentially, the biggest generator of foreign exchange. Truly speaking, tourism is a non-polluting industry but due to lack of awareness we end up in polluting the tourist places.