World Consumer Rights Day is celebrated on March 15
every year to spread awareness regarding consumer rights. In India, National Consumers Right Day 2019
is observed on December 24 annually.
Purpose
Every year March 15 is celebrated as World Consumer
Rights Day to spread awareness about a consumer's rights and needs. It is an
annual occasion, observed on a global level to protect the rights of consumers
and to ensure that the consumer' are not subjected to market abuse or social
injustice that may undermine their rights.
Observance
On this day, several countries hold events,
conferences which deal with human rights. Sometimes, new ideas for protecting
consumer rights are also announced. This year's celebrations will be more
focused on ensuring sustainability to consumers.
Each year, there is a specific theme to celebrate
the World Consumer Rights Day which addresses different concerns regarding all
consumers. The campaign will discuss the need for sustainable consumption
globally, as well as highlighting the important role that consumer rights and
protection can play.
In
Mahatma Gandhi’s point of view
"Customers are the most important visitor on
our premises, they are not dependent on us, we are dependent on them. They are
not an interruption in our work. They are the purpose of it. They are not
outsiders in our business. They are part of it; we are not doing them a favour
by serving them. They are doing us a favour by giving us an opportunity to do
so."
On the
occasion of World Consumer Rights Day here are some interesting quotes
World Consumer Rights Day 2020: Here are some interesting
quotes on consumers
- “You customer’s perception is your reality” – Kate Zabriskie
- “Your most unhappy customers are your greatest source of learning” – Bill Gates
- “A brand is nothing but an expression of the customer’s loyalty and trust” – Phil Dusenberry.
- “Your customer doesn’t care how much you know until they know how much you care” – Damon Richards
- “Customers don’t expect you to be perfect but they expect you to fix things when they go wrong” – Donald Porter.
- “Get closer than ever to your customers. So close that you tell them what they need before they realize it themselves”– Steve Jobs
Importance
of Consumer Rights Day
This day serves as an annual occasion undermining
the rights of consumers is equal to social injustice. In India, National
Consumers Right Day 2019 is observed on December 24 annually.
Rights
of Consumers
The definition of a consumer right is the 'right to
have information’. The Ministry of Consumer Affairs, Food and Public
Distribution have listed the following rights:
1. Right to Safety
2. Right to be Informed
3. Right to Choose
4. Right to be Heard
5. Right to seek Redressal
6. Right to Consumer Education.
History
of World Consumer Rights Day
The idea of World Consumer Rights Day was inspired
by President John F Kennedy. On March 15 1962, President John F Kennedy sent a
special message to the US Congress formally addressing the issue of consumer
rights.
On April 9, 1985, the United Nations approved the general guidelines for consumer protection. In the year 1983, the first celebration of World Consumer Rights Day was marked. Since then, this day (World Consumer Rights Day) is celebrated annually on March 15.